This site was designed and developed with the creative team at The Cement Bond, the Agency of Record for the site owner. Ms. Green served as the primary User Experience designer with Oxford Technology Ventures under the guidance of management at The Cement Bond.
I produced this UX strategy concept.
Given the opportunity to represent a branded and unbranded website for a Meningitis vaccine, I wanted to create two concepts that differentiated the experience metaphorically. The concept for Meningitis.com was to utilize the visual elements of the surface of a refrigerator, a primary visual surface for how our target audience, parents of tweens and teenagers, communicate.
I produced this site flow diagram.
This conceptual site flow demonstrates how the website guides users through four primary chapters (Relate, Educate, Assess, and Recommend) to ensure they prepare to schedule a doctor’s appointment for vaccination.
This final build screenshot was visually designed by a UI designer based on my UX strategy concepts.
The end result combines imagery and graphics demonstrating the messy qualities of tween and teenage life, and how those risky behaviors can translate into a need for vaccination.
This final build screenshot was visually designed by a UI designer based on my UX strategy concepts.
A large component of the site is to educate users about populations at risk not often commonly associated with Meningitis, such as infants, travelers, and senior citizens.
This final build screenshot was visually designed by a UI designer based on my UX strategy concepts.
Another primary component of the final site was to allow users to assess their risk for contracting meningitis.
This final build screenshot was visually designed by a UI designer based on my UX strategy concepts for the Recommend step.
Lastly, the site must recommend vaccination as the best solution to prevent contracting a rare but deadly disease.