Tana Green

Product strategy + UX design

A Golf Tournament Website

Portfolio
UX Strategy

This site was designed and developed with the creative team at Imaginary Forces, the design and production studio for the site owner. Ms. Green served as an Interaction Designer under the guidance of Creative Directors and Producer at Imaginary Forces.

The final build of the 2011 Masters tournament website produced by the Art Director and his UI design team is shown for context for my Information Architecture concept documents.

The creative director wanted to display “beauty sequences” of video of the course at the launch of the site and in between different features of the tournament.

 

I prepared an Experience Matrix to help guide the production team in animating and rendering the features according the pitch and direction from the client and design team.

 

I also created a high-level experience diagram that demonstrates the seven primary features of the website and the user types and resources that are required to make the website a success.

The final build of the 2011 Masters tournament website produced by the Art Director and his UI design team is shown for context for my Information Architecture concept documents.

Four of the seven primary features of the site are displayed as they were live for the 2011 tournament.