Tana Green

Product strategy + UX design

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A Suite of Credit Card Applications

Portfolio
UX Design

I was lead Interaction Designer for Digitas (New York) the roll-out of all but one of American Express’s credit card applications in 2010. I produced wireframes based on the required fields from the client, and existing designs from a prior team at Digitas.

I produced this primary application wireframe

I presented my work directly with owner representatives and off-shore development team to ensure compliance with requirements and feasibility.

 

This UI mockup of the primary application panel was produced by the Art Director and UI designer, based on my wireframes.

The final result for one card application. The strategy was to simplify the card application process into three steps.

This UI mockup of another primary application panel was produced by the Art Director and UI designer, based on my wireframes.

This UI mockup of step 2 of an application panel was produced by the Art Director and UI designer, based on my wireframes.

This UI mockup of step 3 of an application panel was produced by the Art Director and UI designer, based on my wireframes.

Several partner card applications required complex logic for displaying fields. Below is an example of conditional fields and the annotated logic which causes them to appear in a wireframe I created.

I produced this annotated wireframe that identifies dynamic fields logic for a complex set of requirements for one credit card app.