Tana Green

Product strategy + UX design

A Product Detail Page Template

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UX Design
UX Strategy

UX Designer at 24 Seven Talent for Hanes, Inc.

I was contracted to redesign the product detail page template for a major apparel brand’s website. The client wanted to improve the usability of both selecting the right size and style of brassieres and include customer feedback to help with determining fit and comfort. I organized the features into 13 primary categories as identified below.

I produced this annotated wireframe.

 

 

This project was undertaken in mid-2014, but many of the same features remain on the site at the end of 2017.

Screen capture of the built product detail page based on my annotated wireframes.